Our dealership has served the Central Coast for a long time now, and drivers enjoy the ease of finding a new luxury car that stands out. You'll find a relaxed atmosphere and helpful team when you visit our showroom, so come by today or give us a call to learn more.
BMW of Monterey, located in beautiful Seaside, California, joined the Lithia Motors family of dealerships in October 2006 after being acquired from My Imported Cars, Inc.
At BMW of Monterey, the luxury experience starts long before you get behind the wheel. Conveniently located in Seaside, CA, just a half mile from the beach and overlooking the beautiful Monterey Bay, our showroom combines premium vehicles with an atmosphere that feels unmistakably coastal California.
As a proud member of the Lithia Motors family since 2006, we have built our reputation around exceptional customer service, a modern luxury showroom, and a carefully curated selection of high-performance BMW models.
As an M Certified BMW dealer, we offer an impressive inventory of performance-focused vehicles alongside a strong selection of luxury EV and hybrid models. We're also proud to be recognized as a CARFAX Top-Rated Dealer for 2025, reflecting our commitment to transparency and customer satisfaction. From competitive BMW lease offers and rotating incentives to expert guidance throughout the buying process, our goal is to make every visit feel elevated, easy, and worth the trip. Located just off of the iconic Route 1 with close proximity to the stunning Monterey Bay, our dealership sits in the heart of a lively coastal area with popular restaurants and attractions all within walking distance.
Drivers throughout California choose our dealership for new BMW sales thanks to our convenient location serving the Central Coast while remaining an easy destination for shoppers across the greater Bay Area. Whether you're searching for a sporty luxury sedan, a family-friendly SUV, or an electrified performance vehicle, our inventory offers something for every kind of driver. Explore popular models like the BMW 3 Series, BMW 5 Series, BMW X5, BMW X7, and all-electric BMW options like the BMW i4 and BMW iX.
Shopping for a pre-owned luxury vehicle should feel just as exciting and confidence-inspiring as buying new. Our dealership offers a carefully selected inventory of high-quality pre-owned vehicles, including popular pre-owned BMW sedans, SUVs, EVs, and performance models, along with luxury vehicles from other top automakers. Every pre-owned vehicle is thoroughly inspected for quality, performance, and reliability, giving drivers throughout California added peace of mind while shopping. With rotating pre-owned specials, competitive financing options, and a constantly updated inventory, finding the right luxury vehicle feels refreshingly straightforward.
Keeping your BMW performing at its best is easy with the help of our experienced service team. Our state-of-the-art service center is staffed by trained BMW technicians who understand the precisions, performance, and technology behind every model. Whether you're visiting for routine maintenance, diagnostics, tire service, or more extensive repairs, we're committed to making the experience as convenient and comfortable as possible.
Service customers can take advantage of available loaner vehicles, complimentary Uber rides within a 15-mile radius, and a clean, modern waiting area stocked with coffee, tea, and Wi-Fi. We also offer flexible service financing options to help make unexpected repairs or larger maintenance needs more manageable. From quick appointments to personalized care, our goal is to deliver the elevated service experience BMW drivers expect.
Visit BMW of Monterey in the Santa Cruz area today and experience luxury car shopping the way it should feel. From our impressive selection of new and pre-owned BMW models to our modern showroom and expert service team, every part of our dealership is designed with the driver experience in mind. Conveniently located along California's beautiful Central Coast near Monterey Bay, we're proud to serve drivers locally and throughout the greater Bay Area. Our team looks forward to welcoming you to our dealership.
Our Seaside BMW dealership strives to create long-lasting relationships with car shoppers, which starts with learning more about us. Our local Seaside and Monterey staff is happy to work with every guest that comes by our showroom, and we treat every visitor with respect and honesty. These qualities attract many car shoppers to us, but it also helps that we have terrific new BMW models for sale near Watsonville. Read more about our luxury car dealer below.
We have a range of new BMW cars and SUVs for sale, and we make finding the perfect fit of model, trim level, and packages a breeze. Our sales team can guide you through the different offers, like a new BMW 5 Series, new BMW 7 Series, or a new BMW 8 Series, near Santa Cruz, or talk about our pre-owned inventory. We have auto finance experts to go over this process, too. We can talk about new BMW leases or start your online car loan application. Drivers can expect honesty and straightforward responses to any questions they have.
Many of the drivers that bought a new BMW from us come back for the care and maintenance that these models need. Regular auto service is key in getting the most out of your BMW driving experience, and our technicians excel at luxury car service near Watsonville. We handle everything from brake repair to oil changes, and we have a clean waiting area or loaner vehicles available. You can also buy BMW accessories and parts from us.
1 Geary Plz
Seaside, CA 93955
